Thursday, 4 December 2008

A slippery Slope - Skiing and money

Skiing has always been a sport which is linked with money, certainly until the eighty's it was fairly unusual for anyone but middle class and upwards to holiday in the Alps or the Rockies,t but throughout the nineties as the larger tour operators expanded from budget beach holidays into club hotels and apartment block first in French resorts then throughout Europe the market opened up to allow ever those on the lowliest incomes the chance to holiday somewhere more glamorous,the problem with this is that making something just in reach, economically speaking, tends to tempt people to stretch their budgets and borrow cash. Those hit hardest by the credit crunch will be the ones who live on credit, which is unfortunately the ones who book with budget large scale tour operators. Whilst small chalet operators are having the last laugh now, with loyal and solvent client bases, the downturn in the budget market will eventually hit the resorts hard as a lack of guests of any class leads to a lack of cash for upgrades and maintenance.
Enjoy the snow while it lasts...

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